THE ONLY THING BETTER THAN ATTENDING STUDIO PILATES?
OWNING ONE.
We’re changing the way the world works out with our phenomenally popular workout method, combined with a tried and tested streamlined business model that delivers incredible results for both our clients and franchisees.
Offering Reformer Pilates workouts carefully designed by physiotherapists, our classes are effective, and safely delivered by Studio Pilates instructors trained in our very own Studio Pilates Training Academy. This means your whole community is invited to a studio that's suitable for people of ALL ages and fitness levels!
Born in Brisbane, Australia in 2002, we have 135+ studios open globally. In the UK, we currently have 4 studios open in Putney and Nine Elms (London), Exeter and West Malling (Kent) and a 5th studio opening in Bristol soon! We’ve seen huge demand for our offering in the UK with our Putney studio bringing in over 2,000 client inquiries prior to even opening!
Internationally, we have studios open in Australia, New Zealand, Germany, the US, Canada and China.
With over 20 years of experience, Studio Pilates has stood the test of time proving the lifelong value of our offering and reliability as a global brand.
As Seen In
A PILATES EXPERIENCE THAT IS
UNMATCHED, ANYWHERE.
Why Studio Pilates you ask?
Clients become addicted to our luxurious studio settings adorned with custom reformers machines, polished hardwood floors, and the iconic Studio Pilates chandeliers. As a Studio Pilates franchisee, you’ll deliver this premium experience to your own community, creating a space that inspires clients to focus on their well-being.
Cutting-edge AV technology enhances the experience, providing real-time guidance during classes, while instructors offer personalised attention that maximises results and creates an atmosphere akin to one-on-one training within a vibrant group environment.
No fitness industry experience? No problem!
If you’re considering opening a Pilates studio in the UK, we welcome you to join the Studio Pilates family with a studio of your own! We love welcoming franchisees who are as passionate as we are. If this sounds like you, inquire today! We’ll provide you with all of the training and ongoing support you need.
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WHAT'S THE STUDIO PILATES DIFFERENCE?
Our tried and tested, highly systemised approach to operating a Pilates business has made Studio Pilates a global leader in Pilates franchising. We combine innovative technology with science-based reformer Pilates exercises as the blueprint of our global brand.
Some of our key franchisee benefits include:
- High earning potential and rapid payback on initial investment
- Low fit out cost for a luxe boutique studio build
- Proven pre-launch marketing strategy and approach that generates a strong client base before opening
- Access to an industry-leading team of specialists to guide you through every step, from selecting your site, marketing, bookkeeping, business operations and more
- Complete training and ongoing education for your instructors with our Studio Pilates Training Academy, providing you with expert instructors ready to work in your studio
WE TRAIN YOUR INSTRUCTORS FOR YOU
For many Pilates studio owners, finding qualified instructors can be one of the biggest challenges to opening and growing a successful business. At Studio Pilates, we've solved that with our own Training Academy.
Our Studio Pilates Training Academy gives franchisees access to industry-leading instructor training, personalised learning support and ongoing professional development. Rather than competing for experienced instructors, we develop our own, ensuring every Studio Pilates instructor is trained to deliver the premium experience our clients expect.
Every instructor completes our exclusive Platinum Instructor Course before teaching in a Studio Pilates location, giving franchisees confidence that their team is equipped with the skills, knowledge and consistency to deliver exceptional classes from day one.
Why our Training Academy is a competitive advantage
- Industry-leading Reformer Pilates instructor training
- Personalised coaching and practical face-to-face assessment
- Comprehensive Studio Pilates exercise library and teaching resources
- Ongoing professional development and mentoring
- A consistent client experience across every Studio Pilates location
- A reliable pipeline of highly trained instructors to support your business as it grows
Our Studio Pilates Training Academy has trained more than 14,000 Pilates instructors worldwide.
MEET OUR STUDIO PILATES OWNERS
Ready for a career change, Tammy left the corporate world to build a business of her own. Spotting an opportunity to bring premium Reformer Pilates to Minnesota, United States, she opened her first Studio Pilates and has since expanded to three thriving locations...
Former personal trainer Taryn completed her instructor training through Studio Pilates Training Academy before opening her first studio. She has since expanded to three thriving Studio Pilates locations across Christchurch, New Zealand, bringing the benefits of Reformer Pilates to her local community...
After discovering the Studio Pilates workout as a client, Marcelle saw the opportunity to turn her passion into a business. She has since expanded to two thriving Studio Pilates locations in Sydney and Melbourne, Australia, helping more people experience the benefits of Reformer Pilates...
The Studio Pilates International Franchise
Take a peek inside our West Malling studio...
Nestled in a Kent Oast House, unique to the region of Kent in the United Kingdom, our West Malling studio delights clients with beautiful high ceilings, signature Studio Pilates chandeliers and superior custom reformer machines.
Watch this video to meet our inspiring West Malling franchisee Shirley and see how she brought the magic of Studio Pilates to her community.
FAQs
Why choose Studio Pilates International over other Pilates franchises?
It's how we make our clients feel about themselves. Our Reformer Pilates classes are about building inner confidence and inner strength, just as much as physical strength. This incredible feeling clients have after every class keeps them coming back again and again.
As a business, we set the Gold Standard in Pilates with over 20 years experience in the industry. We combine a premium client experience with a powerful, proven business model, and a streamlined tech-driven system.
Franchisees benefit from world-class instructor training through our Studio Pilates Training Academy, hands-on support from our Global Support Office, and a model designed to scale — without needing fitness or business experience to succeed.
Can you help with Finance?
We have finance arrangements with major banks and financial specialists in every market to assist franchisees to open their studios. We endeavour to ensure our franchisees are financially able to proceed even before signing a franchise agreement.
What support and training does Studio Pilates provide to franchisees?
You’ll be supported every step of the way by our experienced Global Support Office. From business onboarding to studio site selection, build, and pre-launch marketing, we’ve got you covered.
We provide full access to our industry-leading Studio Pilates Training Academy, making it easy to train instructors and build a high-performing team that delivers a consistent, premium client experience.
Post-launch, you’ll receive ongoing support across operations, marketing, studio growth and more. You'll also have access to our in-house payroll system, real-time management accounts, and a detailed KPI dashboard—providing unmatched visibility and performance tracking that’s unrivalled in our market sector.
How do I find and train Pilates instructors for my studio?
Our centralised Studio Pilates Training Academy makes it simple. We train and certify Pilates instructors globally, ensuring consistent, world-class teaching across all studios. This gives you access to a growing pool of qualified instructors who are ready to deliver our Gold Standard workouts.
We also provide recruitment guidance and onboarding tools to help you build and manage a strong team with confidence.
How can I check if a Studio Pilates franchise territory is available in my area?
It’s easy! Schedule a obligation-free call with our team to confirm whether your desired territory is available. We’ll also let you know if there are nearby opportunities with strong potential you may not have considered.
How are territories defined and protected?
Each franchisee is awarded an exclusive territory, which is carefully defined based on demographics, location, and growth potential. Once secured, no other Studio Pilates studio can operate within your protected zone, giving you peace of mind and room to grow your client base without internal competition.
What are the day-to-day responsibilities of a Studio Pilates franchisee?
As a Studio Pilates International franchisee, you’ll lead your business and team, focusing on delivering exceptional client experiences and driving studio growth. Your day-to-day may include managing staff and schedules, overseeing studio operations, engaging with your local community, and working alongside our support team to monitor performance.
How do I apply to open a Studio Pilates franchise?
The first step is to book a call with our franchising team. We’ll learn more about you and share everything you need to know about the opportunity. If it’s a good fit, we’ll guide you through due diligence, including financials, support systems, and the Franchise Disclosure Document (FDD) where applicable.
How long does it take to open a Studio Pilates franchise?
While timelines can vary depending on location and lease negotiations, most franchisees can open 6-9 months from securing their site. Our team guides you through every phase, from site selection and fit-out to training and launch, so you can stay on track and open with confidence.
What does the franchisor look for in a Studio Pilates franchisee?
We’re looking for passionate, driven people who are excited to make a difference in their community. You don’t need fitness industry or business ownership experience, just a strong work ethic, a growth mindset, and a commitment to delivering an exceptional client experience.
Our network of franchisees come from all different backgrounds! From ex-corporate professionals, stay-at-home parents, Pilates lovers, and anyone looking for a purposeful career change.
How much does it cost to open a Studio Pilates franchise?
Startup costs vary depending on your location, studio size, and local construction rates. We’ll provide a detailed estimate during your discovery process. Costs typically include your franchise fee, studio fit-out, equipment, marketing, and working capital.
Once your studio is open, ongoing fees include a royalty fee and marketing contribution, which fund your continued access to business support, national campaigns, and the systems that help you grow.
Our team will walk you through all financial details, so you’ll have complete transparency before you commit.
WANT TO JOIN OUR MOVEMENT?
Our UK franchise team is ready to assist you and answer any questions you may have about owning a Studio Pilates franchise. We’ll guide you through available studio locations, investment details, and the process of opening your own Reformer Pilates studio.
