Blog

Studio Pilates Celebrates The First World Franchise Day!

On the 11th June 2025, Studio Pilates International is coming together with the global franchise community in celebrating the very first World Franchise Day! This is a new international initiative dedicated to connecting and honouring each and every person who drives the franchise model forward every day—the business owners, teams, and communities. At Studio Pilates International, we're proud to...

Why Don’t More Men Do Pilates?

Pilates has often been seen as a workout for women, but this perception is changing as more men recognise the benefits of jumping on the reformer. Traditionally, many men avoided Pilates due to misconceptions and fears. But with a recent focus on top athletes embracing reformer Pilates for its strength, endurance, and mental health benefits, more men are incorporating it into their routines. Part...

Best Pilates Franchise to Open in the U.S. in 2025

If you’re researching the best Pilates franchise to invest in, you're not alone. With wellness booming and boutique fitness continuing to outperform big-box gyms, smart operators are turning to Pilates — and specifically, to Studio Pilates International — as the most exciting and rewarding opportunity on the market....

Q&A with Studio Pilates Multi-Site Franchisee Tammy Birlew

With the U.S Pilates and yoga studio market expected to reach $15.6 billion by 2028 (IBIS), it’s no surprise that demand is surging— and Studio Pilates franchisees are leading the way with rapid expansion across the U.S. One of those trailblazers is our incredible franchisee Tammy Birlew, who was the very first to introduce Studio Pilates to Minnesota. Following her successful launch of Stu...

Celebrate World Pilates Day with Studio Pilates

World Pilates Day is an international event dedicated to celebrating the power and benefits of Pilates—a movement method developed by Joseph Pilates in the early 20th century. Known for improving core strength, posture, flexibility, and overall body awareness, Pilates has gained a cult following among people of all ages and fitness levels....

Studio Pilates International Marks Record-Breaking Year Of Growth

As of April 2025, Studio Pilates operates 114 studios globally, with 60+ more in development, further solidifying its position as a leading franchise in boutique fitness. On April 5, 2025, the brand celebrated the opening of its 114th studio in Oakville, Ontario, a Toronto suburb, marking its second Canadian location. The Oakville studio set two company records: the highest-ever pre-launch client ...

Studio Pilates Oakville sets New Records in Canada!

We're thrilled to share some exciting news from the Studio Pilates International network — our 114th studio has officially opened its doors in Oakville, Toronto, and it’s made history. ...

Studio Pilates Global Conference 2025

Each year, our conference brings together franchisees from around the world for three action-packed days of learning, collaboration, and inspiration. This year, we returned to where it all began—Brisbane, the home of Studio Pilates—for our 2025 ‘Homecoming’ Conference. With a record-breaking turnout of over 180 attendees, the energy and passion felt at the conference was a true testament t...

The Power of Owning Multiple Studio Pilates Franchises

For franchise owners looking to expand and diversify their portfolio, Studio Pilates International presents a compelling opportunity. As the boutique fitness industry continues to thrive, with Pilates and Yoga studio revenue expected to reach $15.6 billion in the US by 2028 (IBIS), adding a proven and scalable fitness brand to your portfolio can enhance profitability, streamline operations, and st...

5 Steps to Opening a Pilates Studio

Opening your own Pilates studio is an exciting and rewarding journey—one that allows you to turn your passion for Pilates into a thriving business. If you’ve been wondering how to open a Pilates studio, you’re in the right place. At Studio Pilates International, we provide expert guidance and comprehensive support to help you navigate the process with confidence....

Pilates Franchise Opportunity in Sweden: Studio Pilates International Is Expanding

25 Ways to Thrive in 2025: Your Ultimate Guide to a Fulfilling Year

As the world evolves, 2025 presents a fresh opportunity to focus on health, happiness, and personal growth. Thriving isn’t just about doing more; it’s about doing what truly matters. Whether you’re looking to level up your fitness, nourish your soul, or build stronger relationships, these 25 tips will inspire you to make this year your best yet....