Pilates Leads the World: What Global Demand Means for Future Studio Owners
Pilates isn’t just trending, it’s leading the global fitness industry.
According to ClassPass, Pilates has been the most-booked workout worldwide for two years in a row, with bookings rising by more than 80% in 2024. This explosive growth shows Pilates is not a passing fad, but a global shift in how people want to work out.
At Studio Pilates International, we’re seeing the same momentum. With 135+ studios open worldwide and another 70+ in development, our franchise network is expanding rapidly to meet this growing demand.
Why Pilates Is the Most Popular Workout Worldwide
There are clear reasons why Pilates continues to lead the way:
Low-impact, results-driven fitness
Consumers are seeking ways to safely build strength and get toned from head-to-toe without having to step into a gym, or endure the wear and tear of high-impact workouts.
Habit-forming classes
Pilates programming focuses on consistency to help people experience results. And once they do, they keep coming back for more, helping to boost client retention for Pilates studios.
A global wellness focus
Over the last few years, there has been a push towards healthier and balanced lifestyles that has placed workout formats like Pilates front and centre. A 2024 Global Wellness Institute report confirmed wellness as a multi-trillion-dollar market that continues to expand each year.
These factors explain why Pilates has overtaken other workouts globally and become a staple in fitness communities everywhere.
The Pilates Franchise Opportunity
For future Pilates studio owners, this demand translates into opportunity. The key is choosing a proven franchise system that delivers consistency, quality, and unrivalled support.
That’s where Studio Pilates International stands out:
Centralised Instructor Training: Every Pilates instructor is trained through the Studio Pilates Training Academy, meeting the same world-class standard so clients enjoy a premium experience in every studio.
Science-backed Programming: Each class is designed by Physiotherapists to create safe and effective workouts that deliver measurable results and are accessible for all ages and fitness levels.
Proven Systems and Support: Franchisees access proven business systems to set them up for success, as well as ongoing support across marketing, business operations and training—giving them the confidence and tools to thrive as business owners.
Pilates Is More Than a Trend
Pilates is now the most-booked workout in the world, and the momentum is only growing, making it the perfect time to explore studio ownership.
With Studio Pilates, you’re not just opening a business, you’re joining a trusted global brand that is changing the way the world works out.
Take the Next Step
Pilates is the world’s most in-demand workout, and now is the time to be part of it. By opening a Studio Pilates in your community, you can tap into global momentum with the backing of a proven brand.
Visit studiopilates.com/franchising to discover how you can start your journey today.
If you’re ready to chat with the team, simply book an obligation-free call here.
