Best Pilates Franchise to Open in the U.S. in 2025

If you’re researching the best Pilates franchise to invest in, you're not alone. With wellness booming and boutique fitness continuing to outperform big-box gyms, smart operators are turning to Pilates — and specifically, to Studio Pilates International — as the most exciting and rewarding opportunity on the market.

Here’s why Studio Pilates International is fast becoming the go-to Pilates franchise in the U.S., and why now is the time to claim your territory.

What Makes a Pilates Franchise “The Best”?

Before diving in, let’s define what best really means. For most franchise owners, the top criteria are:

A proven and profitable business model
Strong brand and customer demand
Repeatable systems and world-class training
Real support from franchisors who’ve done it before
Available, exclusive territories with room to grow

Studio Pilates International checks every single box — and then some.

Born in Australia. Thriving Globally. Now in the U.S.

Founded by a former Australian Olympic athlete and a physical therapist, Studio Pilates International opened its first studio in 2002. Since then, it has grown into a global powerhouse, with over 115 studios across 6 countries.

Now, the U.S. is poised for explosive growth — and demand is stronger than ever.

Built Different: Why Studio Pilates International Stands Out

1. A Centralized Studio Pilates Training Academy That Solves the #1 Franchise Pain Point

Staffing is the single biggest challenge in fitness franchises, especially when it comes to quality instructors.

Studio Pilates International was built to solve this first.

Franchisees don’t recruit from a patchy pool of local instructors. Instead, they gain access to the brand’s own world-leading Training Academy, designed to deliver consistent, elite-level instruction in every class, in every studio.

“We don’t just sell Pilates classes — we create world-class Pilates instructors.” — Jade Winter, Co-Founder & CEO

2. Premium, Science-Backed Product = High Client Retention

Each class is programmed by experts using exercise science principles like muscle endurance training and progressive overload, helping clients see results faster.
Classes are fast-paced, full-body, and challenging, but inclusive and accessible. The experience is intentionally designed without mirrors or clocks to create a safe, ego-free environment that keeps clients addicted and coming back for more.

3. Powerful Branding and Consistency Across Locations

Studio Pilates International studios are sleek, modern and high-end, and are designed to look and feel at home in London, New York, or Sydney.

This consistent, premium brand experience attracts a high-value clientele, increases referrals, and builds trust which is essential when you’re trying to scale.

4. Run by Founders, Not Middlemen

Unlike some franchise systems where you're two layers removed from decision-makers, Studio Pilates franchisees work directly with the founders and Global Head Office team. That means:

No master licensees taking a cut or diluting the brand
Direct guidance from people who built the model from scratch
Faster decisions, real relationships, and tailored support

Strong Unit Economics, Fast Ramp-Up

Many studios hit break-even within months, and top-performing locations regularly generate strong monthly revenue.

Combine that with:

Lower startup costs than big-box gyms
High retention
Lean staffing
Efficient studio size

… and you’ve got a business model that’s as financially compelling as it is meaningful.

Perfect for Corporate Escapees and Multi-Site Operators

Whether you're a former corporate professional ready to build something of your own, or a seasoned multi-unit franchisee looking to diversify beyond food, Studio Pilates International offers the perfect mix of profitability, purpose, and support.

“Almost all of our franchisees are ‘corporate refugees’ — smart, capable people who wanted to build something rewarding, impactful, and financially scalable.” — Jade Winter

Why Open A Pilates Studio Now?

Pilates is exploding in popularity in the U.S., especially among women aged 30–55, elite athletes, and wellness-savvy professionals. Reformer Pilates is no longer niche — it’s becoming mainstream.

The good news? Studio Pilates still has hundreds of prime territories available across the U.S.

Final Thoughts: Is Studio Pilates International the Best Pilates Franchise in the U.S.?

If you're looking for a brand with:

A proven global model
Direct access to the founders
Powerful brand equity
Industry-leading training systems
Fast ramp-up and high-income potential

… then yes — Studio Pilates International is the best Pilates franchise to open in the U.S. in 2025.

Ready to Learn More?
Book a time here to speak with our team and see what territories are still available near you or visit studiopilates.com/franchising/ to learn more.