Pilates Franchise Opportunity in Sweden: Studio Pilates International Is Expanding
If you’ve been searching for the right Pilates franchise in Sweden, you’re not alone. With the rise of boutique fitness, functional training, and wellness-led lifestyles across Scandinavia, Sweden is perfectly positioned for the next evolution in movement: science-backed, reformer Pilates that delivers real results.
Now, for the first time, Studio Pilates International - one of the world’s fastest-growing reformer Pilates brands - is preparing to expand into Sweden with expressions of interest now open.
With over 115 studios opened globally and 70 more in development, most recently in the U.S., U.K., and Canada, the brand is now setting its sights on Europe’s most health-conscious market.
If you’re ready to be the first to introduce this proven, premium Pilates concept to your Swedish city, read on because the opportunity is wide open.
Why Sweden Is a Natural Fit for Studio Pilates
Studio Pilates International was born in Australia, but its mission is truly global: to change the way the world works out. The brand delivers high-intensity, low-impact reformer Pilates in beautiful, mirror-free studios guided by elite instructors trained through its own global education academy.
It’s a model that aligns perfectly with Sweden’s wellness culture where people value quality, functionality, and results over hype or trends.
From Stockholm to Gothenburg, Malmö to Uppsala, there’s a growing demand for structured, smart fitness that’s as effective as it is sustainable. Reformer Pilates - especially the Studio Pilates method - fits seamlessly into this landscape.
A Global Brand, With Local Opportunity
Studio Pilates International has seen explosive growth in countries like the United States, New Zealand, and the United Kingdom. With multiple U.S. and Australian locations now achieving 1,000+ client visits per week, the Studio Pilates brand stands out from the crowd.
Now, Swedish entrepreneurs, fitness professionals, and wellness-minded investors have the opportunity to be first-to-market in an untapped territory — with full support from the brand’s experienced international team.
Franchisees benefit from:
- A centralized instructor training academy
- A premium brand identity and sleek studio design
- Full pre-sale and launch marketing systems
- Ongoing support from a global head office team
- A flexible, scalable model with strong unit economics
A Better Model Than Traditional Gym Franchises
Unlike traditional fitness gyms or low-cost monthly memberships, Studio Pilates operates on a pay-per-workout model. Clients pay a premium rate per class which keeps perceived value high and drives strong margins for owners.
This model also fits well with the Swedish mindset of paying for quality, results, and professionalism. Instead of mass-market memberships, Studio Pilates builds a loyal client base of high-engagement, results-driven members who often attend multiple times per week.
Who We’re Looking For
We’re now inviting expressions of interest from individuals or small teams who want to bring Studio Pilates to Sweden.
You might be:
- A former corporate professional looking for a meaningful next chapter
- A physiotherapist, personal trainer, or fitness coach ready to scale your impact
- A seasoned business owner or investor looking to diversify into premium wellness
- A multi-unit operator ready to lead the growth of Studio Pilates in your region
You don’t need Pilates experience. You need leadership, passion, and the drive to execute. We’ll provide the rest.
Ready to Pioneer the Pilates Movement in Sweden?
The opportunity to open a Studio Pilates franchise in Sweden is now live, with first-mover advantage available in key territories.
Register your interest or book a confidential call HERE with our international franchise team to learn more about the opportunity, territory availability, and what it takes to launch.
Learn more at studiopilates.com/franchising/
Studio Pilates International
Global brand. Proven system. Ready for Sweden.
