Studio Pilates Q&A With Franchisee Rachel Perrin
When passion meets purpose, incredible things happen.
For Rachel Perrin, opening Studio Pilates Bairnsdale was more than just a business decision — it was about bringing something truly special home to her community.
After years of working with Studio Pilates International, both in the studio and within the Global Support Office, Rachel knew firsthand the power of the brand and the impact it could have on people’s lives. Now, she’s sharing that same experience with locals in regional Victoria through her brand-new studio in Bairnsdale.
We caught up with Rachel to hear about her journey, what inspired her to take the leap into business ownership and how she’s helping her community move and feel through Reformer Pilates.
What first inspired you to open a Studio Pilates International in Bairnsdale?
I joined Studio Pilates in 2020, beginning my journey at the Armadale studio. From day one, I felt so aligned with the brand’s values and methodology. I had finally found a Pilates approach that resonated with my core purpose: to help clients build a genuine connection with movement in a safe, supportive, and empowering environment. This passion led me to a role within the Global Support Office, where I worked remotely and began to support new franchisees through the process of launching their own studios. Seeing the level of support franchisees receive and the systems in place for success gave me the confidence to open a studio of my own! A few years later, after relocating to Gippsland to the region where my husband and I grew up, I saw an exciting opportunity. I knew the Bairnsdale community would benefit from access to the world-class Studio Pilates experience, and I also felt the personal need for a studio environment where I could continue to teach and work out too. Opening a studio here was a natural next step!
When did you know this was the right time in your life to take the leap into business ownership?
I’ve long aspired to become a business owner. My journey in the Pilates industry began in 2017, and the idea of owning a studio has been in the back of my mind ever since. In 2020, my husband and I purchased a home in Bairnsdale, and opening a Studio Pilates location here was always part of the long-term vision for when we decided to move back. The first serious discussions began in 2023, after we had made the move back to the area and I was preparing to return to my own reformer Pilates practice following the birth of our first child. Admittedly, the initial motivation was quite personal, I wanted to ensure I was returning to exercise in a safe, supportive, and professionally guided environment. Bairnsdale needed Studio Pilates, and I became determined to create a space where others in the community could experience the same level of care and quality that drew me to Studio Pilates in the first place.
How do you see Studio Pilates fitting into the lifestyle of locals here?
I see Studio Pilates fitting seamlessly into the lifestyle of locals here because it offers a time efficient, results driven workout that suits a wide range of people.
What makes Studio Pilates different from other fitness options in the area?
For me, what sets Studio Pilates apart is the structure and quality behind everything we do. When I first experienced a class at Studio Pilates, I immediately felt the difference and I’d done classes at so many reformer Pilates studios across Melbourne as a client! The programming is so thoughtfully designed, with every movement having a clear purpose which is something I really value given the emphasis I place on safety and correct form. The use of video demonstrations means clients always know exactly what they’re doing, which frees up instructors to focus entirely on supporting and correcting form. It creates a really supportive environment where everyone, no matter their fitness level, feels seen and guided.
What can clients expect when they walk into the studio for the first time?
They can expect a truly welcoming and inclusive environment! We’ve created a space where everyone regardless of age, experience level, or background, feels comfortable and supported from the moment they arrive. There’s no pressure to be at a certain fitness level or to know what you’re doing. The studio is calm, beautifully designed, and intentionally set up to help people feel at ease. Our team is warm, approachable, and genuinely passionate about helping clients get the most out of their experience.
What’s your personal favourite Pilates move on the reformer?
Sides over the box! Fun but spicy!
What’s your favourite result you see from Pilates at SP?
My favourite result I see in clients is the gradual shift in how they move and how they feel about moving. When someone starts, there’s usually hesitancy around certain exercises, or maybe uncertainty about what “good form” even feels like. Over time, through consistent corrections, guided cues, and repetitions, those things just become second nature and the client’s confidence naturally blooms.
How has the support from Studio Pilates International Global Support Office helped you prepare for opening day?
From the moment I expressed my intention to open a Studio Pilates International location, the support I’ve received has been incredible. While my role at the Global Support Office involves assisting with studio launches, my experience has primarily been from a Business Operations perspective and the day-to-day running of a successful studio. Experiencing the process from a franchisee’s viewpoint has reinforced the importance of the support system in place. Collaborating closely with each department has highlighted their crucial roles in ensuring a smooth launch and ongoing success. I couldn’t imagine doing this without the support and guidance I’ve received!
Rachel’s journey is the perfect example of how a love for reformer Pilates can evolve into something bigger as a purpose-driven business that changes lives. With Studio Pilates International continuing to expand across Australia and the world, passionate franchisees like Rachel are leading the way, creating beautiful spaces that inspire movement and connection in their communities.
Want to bring Studio Pilates International to your hometown? Discover how at studiopilates.com/franchising
