Own A Studio Pilates Franchise

Open the Pilates business of your dreams and change the way your community works out

FRANCHISING WITH STUDIO PILATES INTERNATIONAL

THE ONLY THING BETTER THAN ATTENDING STUDIO PILATES?
OWNING ONE.

We’re changing the way the world works out with our phenomenally popular workout method, combined with a tried and tested streamlined business model that delivers incredible results for both our clients and franchisees.

Offering Reformer Pilates workouts carefully designed by physical therapists, our classes are effective, and safely delivered by Studio Pilates instructors trained in our very own Studio Pilates International Training Academy. This means your whole community is invited to a studio that's suitable for people of ALL ages and fitness levels!

Born in Brisbane, Australia in 2002, we have 115+ studios open globally. In the US, we currently have 16 studios open in New York, Kentucky, Minnesota, Colorado, North Carolina, Tennessee and California. There are an additional 20 US-based studios scheduled to roll out during 2025 and plans to include 300 more studios over the next 6 years.

Internationally, we have studios in Canada, Australia, New Zealand, United Kingdom and China. With over 20 years of experience and zero failed studios, Studio Pilates has stood the test of time proving the lifelong value of our offering and reliability as a global brand.

As Seen In

A PILATES EXPERIENCE THAT IS
UNMATCHED, ANYWHERE.

 

Why Studio Pilates you ask?

 

Clients become addicted to our luxurious studio settings adorned with custom reformers, polished hardwood floors, and the iconic SP chandeliers – we invite clients to immerse themselves in an oasis that tunes out external distractions to focus solely on their well-being.

 

Cutting-edge AV technology enhances the experience, providing real-time guidance during classes, while instructors offer personalized attention that maximizes results and creates an atmosphere akin to one-on-one training within a vibrant group environment.

 

No fitness industry experience? No problem!

 

Join the SP family with a studio of your very own. We love welcoming franchisees who are as passionate as we are. If this sounds like you, inquire today! We’ll provide you with all of the training and ongoing support you need.

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118

Studios Open Worldwide

60

Studios Coming Soon

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Failed Studios

WHAT'S THE STUDIO PILATES DIFFERENCE?

Our tried and tested, highly systemized approach to operating a Pilates business has made us the market leader, combining innovative technology with science-based reformer Pilates exercises as the blueprint of our global brand.

Some of our key franchisee benefits include:

  • High earning potential and rapid payback on initial investment
  • Low fit out cost for a luxe boutique studio build
  • Effective pre-launch strategy and marketing approach that generates an impressively large volume of clientele before opening
  • Access to an industry-leading team of specialists to guide you through every step, from selecting your site, marketing, bookkeeping, business operations and more
  • Complete training and ongoing education for your instructors with our Studio Pilates Training Academy, providing you with expert instructors ready to work in your studio
At Studio Pilates International, there is great reassurance in knowing that we’ve NEVER had a Studio Pilates studio fail. Many of our franchisees own 2+ studios due to our highly scalable business model.

Changing The Way The World Works Out Changing The Way The World Works Out Changing The Way The World Works Out Changing The Way The World Works Out

WANT TO JOIN OUR MOVEMENT?

Our US franchise team is ready to assist you and help answer any questions you may have about franchising with Studio Pilates International.

Australia & Rest of World inquiries:
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FAQs

Why choose Studio Pilates International over other Pilates franchises?

It's how we make our clients feel about themselves. Our Reformer Pilates classes are about building inner confidence and inner strength, just as much as physical strength. This incredible feeling clients have after every class keeps them coming back again and again.

As a business, we set the Gold Standard in Pilates with over 20 years experience in the industry. We combine a premium client experience with a powerful, proven business model, and a streamlined tech-driven system.

Franchisees benefit from world-class instructor training through our Studio Pilates Training Academy, hands-on support from our Global Support Office, and a model designed to scale — without needing fitness or business experience to succeed.

We’ve also NEVER had a franchise location fail which many competitors cannot say.

Can you help with Finance?

We have finance arrangements with major banks and financial specialists in every market to assist franchisees to open their studios. We endeavour to ensure our franchisees are financially able to proceed even before signing a franchise agreement.

What support and training does Studio Pilates provide to franchisees?

You’ll be supported every step of the way by our experienced Global Support Office. From business onboarding to studio site selection, build, and pre-launch marketing, we’ve got you covered.

We provide full access to our industry-leading Studio Pilates Training Academy, making it easy to train instructors and build a high-performing team that delivers a consistent, premium client experience.

Post-launch, you’ll receive ongoing support across operations, marketing, studio growth and more. You'll also have access to our in-house payroll system, real-time management accounts, and a detailed KPI dashboard—providing unmatched visibility and performance tracking that’s unrivalled in our market sector.

How do I find and train Pilates instructors for my studio?

Our centralized Studio Pilates Training Academy makes it simple. We train and certify Pilates instructors globally, ensuring consistent, world-class teaching across all studios. This gives you access to a growing pool of qualified instructors who are ready to deliver our Gold Standard workouts.

We also provide recruitment guidance and onboarding tools to help you build and manage a strong team with confidence.

How can I check if a Studio Pilates franchise territory is available in my area?

It’s easy! Schedule a obligation-free call with our team to confirm whether your desired territory is available. We’ll also let you know if there are nearby opportunities with strong potential you may not have considered.

How are territories defined and protected?

Each franchisee is awarded an exclusive territory, which is carefully defined based on demographics, location, and growth potential. Once secured, no other Studio Pilates studio can operate within your protected zone, giving you peace of mind and room to grow your client base without internal competition.

What are the day-to-day responsibilities of a Studio Pilates franchisee?

As a Studio Pilates International franchisee, you’ll lead your business and team, focusing on delivering exceptional client experiences and driving studio growth. Your day-to-day may include managing staff and schedules, overseeing studio operations, engaging with your local community, and working alongside our support team to monitor performance.

How do I apply to open a Studio Pilates franchise?

The first step is to book a call with our franchising team. We’ll learn more about you and share everything you need to know about the opportunity. If it’s a good fit, we’ll guide you through due diligence, including financials, support systems, and the Franchise Disclosure Document (FDD) where applicable.

How long does it take to open a Studio Pilates franchise?

While timelines can vary depending on location and lease negotiations, most franchisees can open 6-9 months from securing their site. Our team guides you through every phase, from site selection and fit-out to training and launch, so you can stay on track and open with confidence.

What does the franchisor look for in a Studio Pilates franchisee?

We’re looking for passionate, driven people who are excited to make a difference in their community. You don’t need fitness industry or business ownership experience, just a strong work ethic, a growth mindset, and a commitment to delivering an exceptional client experience.

Our network of franchisees come from all different backgrounds! From ex-corporate professionals, stay-at-home parents, Pilates lovers, and anyone looking for a purposeful career change.

How much does it cost to open a Studio Pilates franchise?

Startup costs vary depending on your location, studio size, and local construction rates. We’ll provide a detailed estimate during your discovery process. Costs typically include your franchise fee, studio fit-out, equipment, marketing, and working capital.

Once your studio is open, ongoing fees include a royalty fee and marketing contribution, which fund your continued access to business support, national campaigns, and the systems that help you grow.

Our team will walk you through all financial details, so you’ll have complete transparency before you commit.

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