31 May 2024
Studio Pilates

Finding Passion Beyond the 9 to 5 Corporate Grind

In today's fast-paced corporate world, the dream of breaking away from the monotonous pressures of the 9 to 5 grind is becoming increasingly common. Many professionals are yearning for a life that is not only fulfilling and can sustain them financially, but also aligns with their passions and personal values.

So, the idea of becoming a 'Corporate Refugee' has led many to look for business opportunities like Studio Pilates International as the answer to finally living their dream life. Studio Pilates franchisee Tammy Birlew’s story exemplifies this transition beautifully.

Living in Waconia, Minnesota, Tammy spent her entire career in international supply chain management. She started in 1998 and rose to the position of Vice President of The Americas with CH Robinson, a Fortune 250 company. Her role involved leading operations, sales, and compliance with a team of over 3,000 employees. Despite her successful career, Tammy found herself longing for a better work-life balance and more personal fulfilment.

The COVID-19 pandemic highlighted the intense challenges within the supply chain industry, adding more pressure to an already demanding job. After years of dedicating herself to her corporate role, Tammy decided it was time for a change. She wanted to find something unique, valuable, and personally meaningful—something that could bring new value to her community. Enter Studio Pilates!

Tammy's journey to becoming a franchisee was sparked by her personal experience with Pilates. Having undergone two hip replacements due to hip dysplasia—a condition she humorously notes she’d only heard about in dogs—her physical therapist recommended Pilates to build strength for recovery. However, Tammy struggled to find a suitable studio that met her needs. This struggle turned into an opportunity when she discovered Studio Pilates while researching franchise opportunities.

Intrigued by the brand, Tammy travelled to Brooklyn to meet with Marisa, a franchisee with three studios from Studio Pilates. She attended a class and immediately fell in love with the brand’s approach to fitness. The decision was clear—Studio Pilates was the perfect match for Tammy.

The brand’s up-and-coming status in the United States, coupled with the robust support and guidance provided to franchisees, convinced Tammy that this was the right fit for her and her community in Minnesota.

Studio Pilates is not just another fitness brand; it represents a luxurious fitness experience where clients can enjoy an unparalleled journey of empowerment and rejuvenation. The brand’s innovative approach to Reformer Pilates has redefined fitness excellence and garnered a loyal following with 100+ studios open across five continents.

Tammy’s story is not just about leaving a high-pressure job, creating the lifestyle she wanted to enjoy or building security for her family and future; it's about finding a new passion and bringing a unique, valuable service to her community. Her transition to becoming a franchisee for Studio Pilates is a testament to the power of entrepreneurship and resilience. It highlights how breaking away from the corporate world can lead to discovering new, fulfilling opportunities that align with personal passions and community needs.

For those considering a similar move, Tammy’s experience offers valuable insights.

Her background in international supply chain management provided her with the skills needed to succeed in franchising. The support from the corporate team at Studio Pilates, including direct interactions with Co-Founder Jade Winter, further cemented her confidence in the brand.

In a world where Pilates was recently named the top workout for 2023, the timing couldn’t be better. As people seek more engaging and effective fitness solutions, Studio Pilates International stands out as a leader in the industry. Tammy’s story is a powerful reminder that escaping the corporate grind is possible for anyone.

And just like Tammy, your unique background, experiences, goals, and passions would give you a competitive advantage as a franchise business owner. By pursuing opportunities that resonate personally and professionally, anyone can redefine their career and find true satisfaction.

If you’re ready to explore franchising to break free from the 9 to 5 monotony, consider the journey of Studio Pilates—a brand that supports your passion and empowers your community.

Interested in learning more about how you can join this movement and start your own Studio Pilates franchise? Reach out today to discover the opportunities waiting for you.


You can also email or call one of our friendly and helpful team:

AUS, NZ, Canada, Europe: John L. Scott - joinus@studiopilates.com or call +61 431 178 272

USA: January Swiderski - usajoinus@studiopilates.com or call +1 (214) 471-6721

UK: Alison Day - ukjoinus@studiopilates.com or call +44 7572 060 187

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