The Secret to Studio Profitability and Longevity
Just like fashion, trends in the fitness industry come and go, but similarly there are also classic pieces that are worth the investment and last the test of time, and Studio Pilates is case in point. While there are hundreds of different versions of Pilates currently on the market, not all of them are created equally, so if you’ve ever considered opening your own studio, we’re revealing a few of the Studio Pilates secrets to studio profitability and longevity.
Proven history
While there are many different studios currently on the market, Studio Pilates has a rich 20-year history and has doubled in size amidst the pandemic, despite many fitness studios around the world having to close their doors. In two decades, not a single Studio Pilates studio has ever had to close its doors due to financial hardship, which is not only proof that the business model works, but also a cemented proof of concept. Backed by a team of physiotherapists, each class format follows ‘scientific sequencing’ to ensure particular muscle groups are targeted and effectively activated to guarantee results, without being overworked and risking injury.
Instructor Quality
A bad instructor can make or break your workout, and as a result can affect your client retention rates, contributing toward financial loss. It’s 6-7 x more expensive to acquire a new customer than it is to retain an existing one, so client retention should be at the forefront of your strategy. One of the most unique points of difference about Studio Pilates is that every instructor must complete training through Studio Pilates Education. Studio Pilates co-founders Jade and Tanya Winter noticed a lack of practical skill and knowledge in the instructors they were hiring, and ended up spending hundreds of hours retraining them. They identified this niche in the market and were quick to fill it with Studio Pilates Education, which is now Australia’s largest Pilates education provider. All instructors employed by Studio Pilates must first complete this course, which guarantees quality control across the whole network.
Ongoing training and support
Whether it’s training and onboarding, local area and digital marketing or budgeting and sales forecasting you need assistance with, Studio Pilates has a global support team who are each specialists in their fields. Providing comprehensive training, onboarding and marketing collateral, the team also keeps on top of the latest tech, industry and education trends so that you don’t have to. They are always available to provide updates and guidance on best practice and answer any queries or concerns you may have.
For more information on franchising opportunities with Studio Pilates International, please contact John L Scott, Franchising Director joinus@studiopilates.com.
