12 December 2022
Studio Pilates

Why Client Retention Is The Key To A Profitable Business

Did you know that acquiring new clients costs 5 x more than retaining current clients? For this reason, at Studio Pilates we strive to provide around the calendar challenges and client focused initiatives to both help keep them motivated as well as ensure they’re still enjoying their workouts, which is the key to consistency and in turn client retention. While the start of a new year brings with it a whole host of new clients, the new year's resolution intentions fizzle out and by March, attendance numbers and revenue have dipped again.


For this reason at Studio Pilates we strategically position 2 x Hell Week Challenges and 3 x Amplify Challenges each year, to ensure all of our clients remain consistently focused and continually challenged. Here are 3 reasons Studio Pilates helps drive client retention all year.


1. Creates community 


Group fitness has an abundance of benefits, most notably that it creates a strong sense of community, which is what makes Studio Pilates so much more than just a workout. Whether it’s Hell Week or Amplify - the sense of comradery that’s built when you’re going through something tough with others is what creates an unparalleled studio culture and creates loyalty among clients.


2. Added value 


With more choice in the fitness space than ever before, clients will remain loyal to the studio, which provides the most added value. At Studio Pilates we’re forever striving to offer additional added value in a multitude of different ways including educational content, merchandise and more! Upon registration, all of our Amplify Challengers receive an exclusive 6-Week meal plan designed by a nutritionist completely free of charge, which they can access even after the challenge is finished as well as prizes and ‘finisher’ rewards.


3. Gets results 


Once a client stops getting results, they will move on and try something new, which is why our instructors take time to personally check in with each client not only before every challenge, but also before every class. This allows our instructors to continue to push each client to their own pace so they get the most out of every single class.


For more information on franchising opportunities with Studio Pilates International, please contact John L Scott, Franchising Director joinus@studiopilates.com.

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