1 April 2022
Studio Pilates

How much it costs to open a Pilates studio

One of the most frequently asked questions we get from prospective franchisees is how much it costs to open a Pilates studio. An independently run studio can cost anywhere between $50,000 - $500,000 whereas a Studio Pilates franchise starts from $200K AUD and includes support, ongoing training and education and so much more.


Let’s break these down to find out how much it costs to open a Pilates studio vs opening a Studio Pilates franchise.


If you want to create a business that generates good profits and cash flow, you’d be looking at the higher end of this scale. This would cover a studio space in excess of 1700 square feet to allow for a higher quantity of high quality reformer machines so you can see more clients through the doors and maintain retention by providing a premium workout experience.


On the contrary, if your budget is at the opposite end of the spectrum, your Pilates studio might be a smaller, more intimate space of 350 square feet or less with just a few pieces of Pilates equipment. This would keep the overheads down, but would also limit the number of clients you could take on and in turn class packs you could sell.


The cost of opening a Pilates studio is dependent on the size of the business you wish to create. If you choose to open an independent studio, here are just some of the items that you’ll need to factor into your budget when considering opening a Pilates studio.

  • Buildout/fit out/construction costs

  • Building plans/blueprints

  • Cost of negotiating a lease and getting a commercial lease in place

  • Town planning/local government costs to ensure the business has the right to operate from the premises

  • Rent in advance

  • Utility bonds and costs for connecting utilities to the premises

  • Signage

  • Pilates Equipment

  • Computers

  • Legal costs

  • Insurance costs

  • Accounting costs

  • Loan establishment costs (if taking out a loan)

  • Office supplies

  • Printing costs for promotional material for the launch of the business

  • Branding and graphic design

  • Website development

  • Photography costs

  • Staff recruitment costs

  • Staff training costs & wages

  • Uniforms

  • Pre-launch marketing costs

  • Wages for pre-launch marketing

  • Working capital for wages and other expenses for the first few months of trade


If you have no previous experience or like the idea of being able to tap into expert advice and most importantly, centralized systems including book-keeping and accounting, then a Studio Pilates franchise might be a good option for you.


With a Studio Pilates franchise, you are given access to experts who will assist you in each of these key pre-launch areas as well as providing advice, support and education on how to operate a lucrative Pilates studio business on an ongoing basis. This is something that is much more difficult when going it alone and you may end up spending years figuring out the right way to do certain things and waste tens of thousands of dollars in the process.


Investing in a Studio Pilates franchise can truly fast-track success and eliminate the risk of starting a business and building it from the ground up.


For any additional information visit www.studiopilatesfranchise.com or email joinus@studiopilates.com.

Subscribe To our Newsletter