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Check out our latest blogs packed with industry insights, inspiring stories and much more!

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Finish Strong & Celebrate What You've Built at The Pilates Games

Think of it as not just a 100-minute workout but more of a personal milestone. A moment to step on the reformer and feel everything you've worked for come together in your most bookmark-worthy Pilates session yet. If you've been tossing and turning on whether or not you'll be taking part in the first ever Pilates Games, here are a few reasons why you should....

Why Don’t More Men Do Pilates?

Pilates has often been seen as a workout for women, but this perception is changing as more men recognise the benefits of jumping on the reformer. Traditionally, many men avoided Pilates due to misconceptions and fears. But with a recent focus on top athletes embracing reformer Pilates for its strength, endurance, and mental health benefits, more men are incorporating it into their routines. Part...

Studio Pilates Opens First German Studio!

Studio Pilates International is continuing global expansion, with our 136th studio officially open in Germany! We’re so excited to welcome franchisee Slavica Mühl to the Studio Pilates network. After a successful career in investment banking and management consulting, Slavica made the move into business ownership to pursue something more fulfilling and bring her passion for premium Reformer Pil...

Studio Pilates Launches The Pilates Games

As boutique fitness continues to embrace performance-based formats, we are thrilled to launch The Pilates Games—our new competitive reformer Pilates concept built around a 100-minute scored workout designed to test your endurance, precision, and control. Held across our 130+ studios worldwide, we are offering a structured experience in which you will complete an extended reformer workout—more ...

Celebrate World Pilates Day with Studio Pilates

World Pilates Day is an international event dedicated to celebrating the power and benefits of Pilates—a movement method developed by Joseph Pilates in the early 20th century. Known for improving core strength, posture, flexibility, and overall body awareness, Pilates has gained a cult following among people of all ages and fitness levels....

Best Pilates Franchise to Open in the USA

If you’re researching the best Pilates franchise to invest in, you're not alone. With wellness booming and boutique fitness continuing to outperform big-box gyms, smart operators are turning to Pilates — and specifically, to Studio Pilates International — as the most exciting and rewarding opportunity on the market....

A smarter model for Pilates studios

The Pilates industry is growing globally, yet many traditional operational models are outdated, inefficient, and increasingly unsustainable for instructors and owners. Systems that rely on manually designed programming, multi-machine instructor training, inconsistent class structure, and instructor-led playlist and cueing responsibilities can lead to burnout, inconsistent client experiences, and d...

Tammy-Jo Hunter on Scaling to Five Pilates Studios

Tammy-Jo took her first steps into studio ownership in late 2021, opening the doors to her first studio in Canberra, ACT. Since then, she has continued to identify demand for Reformer Pilates across the city and has expanded her portfolio steadily, much to the delight of Pilates lovers in Canberra. In January 2026, Tammy-Jo welcomed her fifth studio, Studio Pilates Wright, marking an incredible mi...

How Much do Pilates Studio Owners Make: Understanding the Earning Capacity of Studio Pilates International Franchisees

Aspiring entrepreneurs often want to know how much Pilates studio owners make and seek clarity on the potential earnings as Studio Pilates International franchisees. While there's no one-size-fits-all answer, understanding the profitability of owning a Studio Pilates franchise can provide valuable insights for those considering this exciting venture. ...

4 Ways to Get the Most from Your Challenge

The Amplify Challenge at Studio Pilates International is the perfect opportunity to elevate your fitness routine and achieve your goals. Whether you're a seasoned Pilates enthusiast or just starting, these four simple tips will help you make the most out of your challenge....

TURN RESOLUTIONS INTO RESULTS

The start of a new year can bring a sense of excitement, anticipation, and a release of what no longer serves us. It’s in this reflective state that we often look back at the last 365 days and uncover what worked, the goals we achieved and what we want to take on next. Whether it’s hitting another milestone in our Pilates journey or completing a personal challenge we kept on the backburner,...

How Marcelle Went From Studio Pilates Client to Franchise Owner

We sat down with our inspiring Studio Pilates franchisee Marcelle McLaughlin to talk about her journey into studio ownership and what it’s really like to run a Studio Pilates studio. Having tried other Pilates studios in the past, Marcelle appreciated that Studio Pilates classes were accessible for all fitness levels, with physio-designed programming and custom spring resistance allowing one cla...