PILATES FRANCHISE FUSES TECHNOLOGY WITH FITNESS
A NEW ERA OF WORKOUTS BEGINS FOR AUCKLAND
Studio Pilates Takapuna opened its doors 16 October 2017
Studio Pilates International is launching a whole new way of keeping fit to the Auckland market, its first international location outside Australia making this its sixteenth studio in total. The studio is located in the lush seaside suburb of Takapuna on Hurstmere Road.
The fast growing boutique Pilates offering uses innovative video technology, allowing clients to view a 360 degree instructional perspective of each exercise on digital screens around the studio. The technology complements the verbal cues of an instructor, whose main focus is to modify and adjust each client’s technique on the reformer, and motivate them to get the most of their workout.
“The digital display screens allow instructors to correct clients on a one-on-one basis, without having to break the flow of instruction, which delivers greater focus and ultimately the best results to our clients,” co-founder of Studio Pilates, Jade Winter said.
Studio Pilates keeps clients’ bodies guessing with a total of 150 exercises – using every plane of movement, from lying to sitting to standing – across multiple workouts. And just when they feel they can’t keep going, a countdown clock appears on screen to push them through to the end.
The Studio Pilates blueprint has already amassed a large number of committed Pilates devotees throughout Australia, many surprised about how rigorous a Pilates workout can be. But not only are they coming for the fast results they see, they are also coming for the unique ambience of the glamorous studios, which are fitted out with polished floorboards, chandeliers and custom built reformers in its trademark black. High energy music greet clients from the moment they walk through the door, keeping the vibe uptempo and friendly. It’s everything people are looking for in a workout, but nothing they expect. Exercise, says Winter, should be inspiring, not intimidating, which is why the studios are a “vibrant and full sensory experience.”
After falling in love with the workouts, Studio Pilates – Takapuna owner, Claire Mitchell, knew she was on to a winning formula to bring back to her hometown of Auckland. “Even after a long day at the office, I looked forward to my workout and ‘me time’ in the luxurious studios, and the way the instructors made me feel special straight way.”
Having searched high and low for the ideal location, Claire is excited to have opened her glossy black doors mid October. “Takapuna is the perfect location – it has a great community vibe, cool shops and restaurants and a beachside location that’s all about living a healthy lifestyle”. The studio will feature just 11 reformers for a truly personal take on a class workout.
The forty minute Pilates reformer classes are designed by physiotherapists based on the most up-to-date scientific principles, and sequenced in such a way as to get the best results in the least amount of time.
Winter’s entrepreneurial flair, along with that of his wife, Tanya, who heads up the education division of the operation, has seen the franchise expand quickly in recent years, with the Takapuna studio taking the operation to a total of 16 studios, with 4 more to come before the end of the year. Interest is strong in other strategic locations, including several international locations.
“It’s a new era in workouts. The future of fitness,” said Winter.
Established by Jade and Tanya Winter in 2002, in Brisbane Australia, Studio Pilates International offers clients a premium service and has taken in excess of 50,000 clients through their body-changing workouts.
With Jade being a former Australian Olympian and fitness expert, and Tanya a qualified physiotherapist and former full-time Pilates instructor, their combined knowledge has them at the forefront of the Pilates industry.
Their studios offer revolutionary Pilates reformer classes with a full body workout in only 40 minutes. The company claims that Studio Pilates radically sculpts, tones and reshapes the entire body in a very unique way, helping their clients become stronger, lose fat and change shape – ultimately giving them amazing results. Pilates also builds endurance, boosting both mental and physical stamina, improving body awareness, coordination and balance and the way one sits, stands, moves and hold themselves.
Together, Jade and Tanya Winter share the dream of one day inspiring and empowering one million people to do their Studio Pilates International workouts on a daily basis, giving others the chance to live a life of health, happiness and well being.
Studio locations across Australia: Adelaide City (SA), Ashgrove (Qld), Brisbane CBD (Qld), Cairns(Qld), Coorparoo (Qld), Hamilton (Qld), Hawthorne (Qld), North Lakes (Qld), Norwood (SA), Nundah (Qld), Oxley (Qld), Richmond (Vic), Toowong (Qld), Wellington Point (Qld), West End (Qld).
For further information visit
Studio Pilates Marketing 61 7 3899 4555